The Impact Advertising Has on Children Essay -- Advertisements Media E

The Impact Advertising Has on Children Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to prevent young children from receiving the wrong message at an early age. Also help for them to understand the message that is being sent out in a positive manner. Common themes that are used to sell products are sex, sex appeal and fast food. They are targeted for a younger marketing audience. Over the last thirty years advertising has focused on a younger consumer base and designs commercials to sell products to this age group. You see television ads, that are selling a mature product, but the commercial is appealing to an immature audience. For example: Trojan Condoms have created a cartoon character, Trojan Man, that is promoting the selling of condoms. This form of advertising appeals to smaller children because of the cartoon animated character. Though the product being advertised is a for an adult market, it is still sending out a message to young children that sex is okay. This direct kind of advertising with a cartoon theme, is what catches the child?s attention. The APA report points out, that children under the age of 8 can?t grasp the notion that commercials have a purpose other than entertainment. The child believes what they see a nd hear without understanding the true message. This is an effective way to advertise, because this persuades the child to want the product or to remember the product later on. Little catchy jingles and colorful carton-like commercials will catch the interest of a younger child, and using simple language that the child can understand is key to getting and keeping their attention focused on the product. Advertising focuses on the young consumer , because the marketing base is high for pr... ...m.; Sweden bans all TV advertising aimed at children under 12; and Denmark, Finland, and Norway don?t allow sponsorship of any children?s programs. Canada?s Broadcasting Code, which severely restricts children?s advertising, bans ads implying that a product will make a child happier or more popular. We are a country that will sell anything to anyone, no matter what the age or the message that is welcomed with the product. There needs to be more control in adverting to small children. Advertising is a powerful tool to bring a message to the masses. Controlling the message that is being directed towards very young consumers is critical. Mature advertising should not have an immature theme and should be limited when the commercials are aired. Advertisers need more guidelines to follow in order to help ensure that the right message comes across to children. Parents also need to be more aware of the television their children are watching. They should also talk to their children about commercials, and the message the commercials deliver. Explaining to children that everything they see on television is not real, may help the child interpret the commercials message differently.

Nrs-437v | Introduction to the Study of Ethics

My Moral Compass The personal values that help contribute to my worldview and philosophy of nursing that is most important, is my religion. I am a Christian and this means that I am to be Christ like in my every day life and work. I am taught to treat others as I would want to be treated and care for them as I would do for myself. I am to help the sick, wounded, poor and widowed. Nursing in its roots are very much the same thing. Helping the ones who are unable to help themself. The underlying rule for nurses is to do no harm. My spiritual vales shape who I am, what I am and what I do.If I do all things as if I were doing them to the glory of God, then I know all things would turn out right. When obeying God and his commands, my spiritual values teach me that all things work to the good of God and according to his purpose. Values are defined as the criteria to which actions, people and states of affairs are judged ( Encyclopedic Dictionary of Psychology 2006). Merriam-Webster defines morals as, of, or relating to principles of right and wrong behavior (Merriam-Webster). Ethics are the science of morality and also known as moral philosophy.It is defined as it seeks to discover a consistent principle by which human actions and character can be judged ( The Macmillan Encyclopedia, 2003a). The values, moral, and ethics that may effect my obligation to nursing practice are ones that are from the American Nurses Association’s code of conduct. It is my duty to follow a specific set of nursing code of ethics, which states the nurse shall in all professional relationships, practice with respect and dignity, worth and uniqueness of every individual, unrestricted by factors of socioeconomic class, personal attributes or the nature of the health problem.The primary commitment is to the patient, family, group and or community; protecting the health, safety, and the rights of the patient (American Nurses Association, Inc, 2001). My personal views, values, philosophy a nd world-view has been at times difficult in my nursing career. A couple of times we had to terminally wean patients from the ventilator support they were on, being a Christian and nurse you are to do no harm and this really plagued my values early on in my career.I was after a while to rationalize that because these patients had no quality of life and were clinically brain dead, we were not causing any harm. Then we had a patient with Amyotrophic Lateral Sclerosis (ALS). This patient was on ventilator support, unable to move his extremities, he was able to talk and make his needs known, and was able to eat. Then one day the doctors advised the patient related to the fact he was silently aspirating he was no longer going to be able to eat, and would require a feeding tube.The patient refused a feeding tube and then terminally weaned himself off the vent. It was my duty to take care of this patient on the day of the terminal wean, which was difficult for me, because I felt as though he was committing suicide and we were assisting his efforts. For me this was no different than the hospital being a Dr. Kevorkian. I do not believe in suicide and it was very difficult to maintain and preserve his wishes even though they were totally against my beliefs and values.I had to take care of him no matter what his decision was, whether right or wrong his values led him to remove his life support. During my years as working as a floor nurse I have now developed my own sense of what I feel is ethical and humane. I believe that if a patient has already been placed on ventilator support, instead of withdrawing life support, you place them on a do not resuscitate, do not treat, palliative measures only. Person’s whom are on long-term ventilator support, in most cases will develop some sort of infection, such as pneumonia or urinary tract infection.If you do not treat the infection and just let nature takes it’s course whether it is to have the body heal itself or if the body is overtaken in death, they can then die peacefully by letting nature take its course. Some personal thoughts on how my values, morals and ethics effect my nursing are that no matter what my beliefs and values are, when entrusted with the care of a patient, I may disagree with their values, beliefs, or ethics, however I am to treat them no different than I would someone with whom I do share the same values, beliefs or ethics with.My job is to treat everyone with the same type of respect, kindness and attention I would anyone else. I used to get a little unnerved at times when the hospital would have very important person (VIP) in the hospital and that particular patient would get preferential treatment, such as a 1:1 nurse. My education and beliefs are that no one in particular is a VIP, that all patients should be treated as if they were the president of the United States or the Queen of England. References values. (2006). In Encyclopaedic Dictionary of Psychology. Retr ieved from http://library. gcu. du:2048/login? qurl=http%3A%2F%2Fwww. credoreference. com/entry/hodderdpsyc/values Merriam-Webster. (n. d. ). Merriam-webster dictionary. Retrieved from http://www. merriam-webster. com/dictionary/moral ethics. (2003). In The Macmillan Encyclopedia. Retrieved from http://library. gcu. edu:2048/login? qurl=http%3A%2F%2Fwww. credoreference. com/entry/move/ethics American Nurses Association, Ince. (2001). Code of ethics with interpretive statements. Retrieved from http://www. nursingworld. org/MainMenuCategories/EthicsStandards/CodeofEthicsforNurses/Code-of-Ethics. pdf

3 Cases of Intrusive Punctuation Before a Quotation

3 Cases of Intrusive Punctuation Before a Quotation 3 Cases of Intrusive Punctuation Before a Quotation 3 Cases of Intrusive Punctuation Before a Quotation By Mark Nichol When an introductory or attributive phrase ending in a verb precedes one or more complete sentences enclosed in quotation marks to express something written or said, a comma separates the phrase from the quotation- for example, â€Å"The conventional wisdom is, ‘Trust, but verify,’† or â€Å"I replied, ‘Go for it.’† But if the quotation is incomplete or is complete but is incorporated into the syntactical flow of the sentence, generally, no punctuation should intervene, as explained in the discussions and shown in the revisions following each example below. 1. The reporter who wrote both articles said that, â€Å"the company never asked for a correction.† When a sentence ends in a partial quotation and is syntactically structured so that the quotation is grammatically integrated into the sentence, no intervening punctuation (and no initial capitalization) is necessary: â€Å"The reporter who wrote both articles said that ‘the company never asked for a correction.’† (Alternatively, the sentence can be revised to consist of an attributive phrase followed by a quotation consisting of one or more complete sentences: The reporter who wrote both articles said, â€Å"The company never asked for a correction.†) An exception to the no-punctuation rule is if the punctuation is grammatically required- for example, because of an intervening parenthesis, as in â€Å"The reporter who wrote both articles said that, as far as he knows, ‘the company never asked for a correction.’† (In this case, the implied quotation, though the person of course did not literally say as far as he knows, starts with that phrase.) 2. The magazine famously dubbed the 2003 flick, â€Å"The Citizen Kane of bad movies.† The phrase preceding the quotation is not attributive, and as in the previous example, the entire sentence constitutes a grammatically complete statement, so the comma is intrusive: â€Å"The magazine famously dubbed the 2003 flick â€Å"the Citizen Kane of bad movies.† (Again, note that because the quotation is a partial sentence, the first word should not be capitalized.) 3. Such cases leave us shaking our heads and asking the rhetorical question, â€Å"What were they thinking?† This sentence suffers from the same obstructive punctuation, with the additional fault of implying, by setting â€Å"rhetorical question† off from the question with a comma, that the sentence is restrictive- that the question is not a rhetorical question but the rhetorical question: â€Å"Such cases leave us shaking our heads and asking the rhetorical question ‘What were they thinking?’† (Alternatively, simply omit the extraneous phrase and write, â€Å"Such cases leave us shaking our heads and asking, ‘What were they thinking?’†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:12 Signs and Symbols You Should KnowDoes "Mr" Take a Period?45 Idioms with "Roll"

Essay Sample on Online Music Purchases That Are Legitimate and Affordable

Essay Sample on Online Music Purchases That Are Legitimate and Affordable Free sample essay on Essay on Online Music Purchases: As the internet and it’s rapidly expanding business technology continues rise, the demand for â€Å"easier† ways to purchase is also increasing. The online market encompasses all forms of business from automobile parts to concert tickets. However, one of the most sought after expeditions of the webmasters is a way to sell music to listeners all while avoiding copyright infringement practices. The article I read dealt with this issue directly. Apple Computers has finally made software that allows users to purchase songs by artists for the set price of $1. The listeners also have the ability to purchase entire albums for $10. This has been a huge step because finally full albums are cheaper online than one can find in any music store. Another bonus of the software is that unlike many of its competitor’s versions, the users may use the songs to their liking after download and payment is received. In many of the other programs, the customer’s use of the songs was tracked and they could be held at fault if they burned those files to a recordable device. The program that Apple devised was given the name iTunes Music Store. It can be found at www.applemusic.com. The software also comes with precautionary settings that disallow the users to mass produce CD’s. The program automatically changes the playlist order on the CD after 10 copies have been made as a step to prevent the selling of black market albums. The online program also allows possible buyers to hear crystal-clear 30 second clips of any song before purchasing it. Then, if one chooses to buy, it is no more than a simple click of a â€Å"Buy Song† command button and that file is automatically added to your music collection. As of now, the software deals with 5 major record labels ranging from artists such as Eminem to Fleetwood Mac. It is Apple’s objective to increase their collection significantly in the next year or two, hopefully making online CD purchasing t he standard of buyable media. This software may however create some controversy, much like the illegal music shareware applications out now. Many artists have refused to sign agreements allowing their music to be sold online because many fear that this idea will flop. Although a large collection of artists have already joined the iTunes bandwagon, a dent has hardly been made in converting this popular industry to a strictly-internet based business. The odds are not completely against this software. Many people (mostly those who frequent the no-cost p2p sharing programs such as Kazaa and iMesh) are not ready to begin paying for a product that is so readily available to them with no purchasing involved. There are a huge group of these individuals across the globe and they will indefinitely be the toughest to be gained by Apple as customers. Once this setup begins to become familiar with the common user, and as the illegal programs are ousted for the realm of the WWW, many will most likely be willing to pay this minimal amount for a song of guaranteed excellent quality. This issue is very significant when relating it to the advancements made in the online market in the past few years. Not strictly music, but recently all aspects of business have in the same way been incorporated to an internet-friendly form, making purchasing â€Å"easier† for the consumer. Any individual can now order all types of products online, set reservations for airlines, and even perform all of his/her banking needs without even rising from their comfortably padded computer seat they call â€Å"home†. The music industry’s remarkable jump to the online market may be a sign that life as we know it (such as daily interaction with other individuals) is rapidly changing to a ‘Point, click, and scroll’ society. In conclusion, these steps taken by the Apple organization to devise a truly legitimate music and at the same time affordable, music sharing system may be headed in the right direction. The complexity of the situation lie in a programmer’s ability to keep consumers happy with large search engines and low prices, and at the same time ensuring artists that payouts to them will be definite. We can only sit back and wait to see how successful iTunes, the application with the most promising future in the online music industry, will truly be.

Media Education in Schools Essay Example | Topics and Well Written Essays - 1750 words

Media Education in Schools - Essay Example This essay declares that the society generates needs that match with new and available technologies instead of technology being created to match current needs. With this argument, he seems to agree to McLuhan’s famous quote that ‘medium is the message’ where the kind of media used by the society is a prominent force of cultural and social change then any statement delivered through that media. This simply means that apart from providing education, the system needs to look into the manner in which it is imparting it and assess whether any changes need to be initiated to correct any deficiencies and enhance the quality of education imparted to students. Tis paper makes a conclusion that technology can shape society. Schools can no longer rely on traditional methods to educate the masses. The advent of modern media like television and the Internet have given people access to a lot more information that a school alone cannot teach any longer. In fact, much of this information can be accessed within the classroom especially through the instantaneous access to the World Wide Web. This enhances the role of the school as information, in itself, is not restricted to anyone and easy to access. The education system needs to focus primarily on two objectives: teaching children to behave as part of a new and broader community and to learn and ignore useless information. Thus, the emphasis of media education should rely increasingly on filtering information and learning the proper ways to handle it. In many ways, this addresses the predominant notion of media education.

Poem Research Paper Example | Topics and Well Written Essays - 250 words

Poem - Research Paper Example And luckily comes to an end. Just like the rest of the poem, woman in this stanza also gains some relieve for her weeping (Bogan). This stanza is powerful because it salutes and congratulates the less fortunate ones. E.g., the older wife â€Å"who has been cured of feeling unwanted† and soon is at home and becomes jubilant for this (Bogan). In general, this stanza shows that human beings live in quiet desperation where there are wrenching emotions, mental patients, and bizarre behavior have come a happy ending. This is seen in the last line of this stanza where this woman is given possible chances to meet new person and home to live in. The woman discussed in this stanza can be summarized as a being and metaphorically petrified (Bogan). In conclusion, this whole poem is made of mutual bonds that are found in modernism. This bond is found in various different types of work that was produced alongside other modernism examples. I, therefore, conclude that this poem is an ironically moving

An Analysis of Corporate Social Responsibility in UK Firms Dissertation

An Analysis of Corporate Social Responsibility in UK Firms - Dissertation Example Other than the research design, studies need to provide an understanding of the research rationale, sample and sampling procedure, data and collection methods, as well as the data analysis process. The following chapter provides a deeper analysis of the methodology employed in conducting this study. Research Design Approach Research studies take the form of qualitative, quantitative, or both. Whereas quantitative designs use numerical data, qualitative designs use non-numerical data and information to make analysis towards achieving the aim of the study. In order to realise the objectives of this research, a combination of both qualitative and quantitative research approaches was employed. On the one hand, the study utilized available research data on the subject of CSR policy and performance among major corporations in the UK. In order to identify a sample space to draw information from, a recent research by Highflier’s Research (2011) on the Top 100 Graduate Employers in the UK for the year 2011 and 2012 was used. Secondary data and information regarding CSR in respect to UK firms provided a good foundation and basis for conducting a detailed analysis hence conclusions and recommendations. Apart from the use of secondary data especially the research study conducted by Highflier’s Research (2011), the study also collected additional information and data from the available literature that addresses the concepts and aspects of CSR with respect to UK firms. Such literatures formed the bigger part of the literature review section. Specific information obtained from the various literatures included the CSR policy frameworks as well as performance of UK firms in respect to the same strategic move. The literatures... The research selects three firms, Tesco, Asda and Sainsbury and uses them to represent the entire population. These firms are UK-based and of late have been seen as very successful in respect to CSR policies and performances. The sampling method that was used was the stratified sampling, which involves selecting specific firms that have heard significant impact, whether positive or negative, on the business environment on the basis of the topic under discussions. The three firms formed the case studies that needed to be analyzed in order to arrive at the conclusion. However, there were information and data required regarding the client’s perception on the firms’ CSR policies and performances. Again, it was difficult to conduct interviews on all the clients of the three firms. Consequently, 150 clients were selected randomly and a semi-structured interview was performed on them identifying firstly the firm of choice and then their views on the CSR policies as well as per formances. As much as we praise the importance of CSR practices to the organisation, the ultimate effectiveness of such practices is best felt by the public. It is true that interviewing senior corporate managers can serve good in understanding the environment underpinning their CSR policies. Nevertheless, this option is both resource consuming and might be subject to faked information as managers strive to safeguard their business secrets. On the other hand however, company clients are more open in airing their views on businesses and their practices